mariia meleshkina                                                                                            
 multidisciplinary designer

06 BEAT THE WAIT


Briefed by The Good Agency on behalf of Kidney Research UK I was asked to develop a long-term campaign for Kidney Research UK, focused on raising awareness of the urgent need for kidney donors. By highlighting the long waiting times and breaking down harmful stereotypes, the campaign aims to show that kidney failure can affect anyone—regardless of age, background, or lifestyle.
→ campaign design
⊘ 2025




These animated posters will feature a person waiting for a bus, creating the feeling of someone actually being at the bus stop next to you. The appearing text will say. «Is your bus delayed by 5 minutes? 10 minutes? But imagine waiting for 1,359,360 minutes.»
By creating this contrast and comparing it to the frustration of real-time waiting, it effectively demonstrates the frustration felt by people in the queue.

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