mariia meleshkina                                                                                            
 multidisciplinary designer

02 ELEVEN BIKES


This project involved the rebranding and brand identity development for Eleven Bikes, an independent bicycle shop based in North London. The aim was to create a bold, modern, and distinctive logo that would set the business apart from competitors while clearly reflecting its purpose.
 
The final design features a stylised letter ‘B’ that subtly resembles a bike pedal, offering a visual nod to the shop’s core focus. The word “eleven” is represented using numerals, creating a more compact and immediately recognisable mark that enhances legibility and impact across digital and print applications.

logo design & illustration⊘ 2024