02 / eleven bikes


This project focused on the rebranding and brand identity development for Eleven Bikes, an independent bicycle shop based in North London. The shop is owned and run by Felipe, who moved from Chile to London to share his passion for cycling with the local community.
Felipe wanted Eleven Bikes to feel fresh, welcoming and inclusive, appealing to both a young, active audience and local families. The brand needed to reflect his warm, playful personality and the hands-on, open and helpful spirit that defines the shop. The result is an identity that captures the essence of Eleven Bikes: approachable, energetic and rooted in genuine passion for cycling and community.


(1) → logo design & illustration⊘ 2025



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The Little One 
(Branding Identity)
Unnoticed
(Editorial)
etOso
(Social media design)
Posters
Album Covers
Eleven Bikes
(Branding Identity)
BWG
(Social media design)
Beat the wait
(Charity campaign)