masha meleshkina                                                                                           
client work (1)
personal projects (2)

02 ELEVEN BIKES


This project focused on the rebranding and brand identity development for Eleven Bikes, an independent bicycle shop based in North London. The shop is owned and run by Felipe, who moved from Chile to London to share his passion for cycling with the local community.
Felipe wanted Eleven Bikes to feel fresh, welcoming and inclusive, appealing to both a young, active audience and local families. The brand needed to reflect his warm, playful personality and the hands-on, open and helpful spirit that defines the shop. The result is an identity that captures the essence of Eleven Bikes: approachable, energetic and rooted in genuine passion for cycling and community.


(1) → logo design & illustration⊘ 2025



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  UNNOTICED ELEVEN BIKES   ETOSO THE LITTLE ONE BWG

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